Hi, we're Ryan & Danielle. We'll be your coach. Let's build the best body you've ever had.

In my experience as a nutritionist and bodybuilding champion, I've seen and tried it all when it comes to building a better body.
With 12 Weeks to Apex, we've created a custom program that will get you the long-term, sustainable, results that the usual cookie-cutter courses don't.
You're about to find out what it's like to Live Apex.

Did you know that most fitness “experts” and diets give advice that train your genes and metabolism to work AGAINST YOU?

The majority of nutritional advice and exercise programs are based on outdated (mis)understandings about how human metabolism actually works.

Those outdated beliefs aren’t just unproductive. They cause harmful, long-term damage and disruptions that work against you and your body.

FACT: When you lose weight the wrong way or too quickly, you impede the hormones responsible for a healthy metabolism.

Those hormones steer everything from your hunger to your weight loss.

The scariest part:

It takes as little as 2-3 days of restricting the wrong calories to HIJACK YOUR METABOLISM and significantly stunt your ability to lose fat or build muscle.

So why are most fitness programs and diets built on damaging, counterproductive extremes?

Because extremes get splashy, short-term results.

That’s why they’re plastered all over the internet and infiltrating your social circle.

You probably have a friend or coworker who’s always gushing about their latest diet and how they lost so much weight eating only hot dogs and Oreos for 6 weeks!

But those results don’t last.


Because extreme, cookie-cutter, fad diets are unsustainable.

(And the quality of life while on them is terrible.)

People who chase quickie results end up looking (and feeling) worse than they did before they started.

The good news is, there's a better way.

12 Weeks to Apex is a proven, CUSTOMIZED step-by-step program that’s engineered to:

  • create your ideal, sustainable lifestyle that helps you look (and feel) your best year-round

  • deliver results, even if you indulge in a holiday dinner (or two)

  • make your body work for you and shred fat (even in your problem zones)

  • build muscle while burning fat (yes, you can burn fat and build muscle at the same time)

All in 12 short weeks. (No starving yourself or counting calories required.)

And it’s backed by:

* 15+ years of experience with thousands of clients of all ages, fitness levels, shapes, sizes and backgrounds, INCLUDING:

  • a client who went from 640 pounds to 275 pounds just by following our program

  • gym goers who have hit a plateau  clients who believed they have

  • bad genetics

  • dedicated couch potatoes who don't know where to start

  • elite athletes ready to take their fitness to the next level

  • stay-at-home parents with minimal time for themselves

* cutting edge research in Kinesiology and Nutritional Science

* insights from some of the top trainers and coaches in the world

Transformations and Results that LAST

"I am so happy! Two years I had been working out steady with little noticeable results, even gaining more weight with my thyroid condition. I have officially dropped that weight and then some! I appreciate the knowledge and love proving to people it can be done with real food and philosophies that are sustainable for life."
- Terri V.
"I had been training seriously for about 6-7 years before I signed up with Ryan, never looking how I’d like or anything close to the guys in the magazines. I thought I just had crappy genetics, but it turns out a bunch of small things I was doing wrong was the difference between average and fantastic. My progress in 12 weeks was greater than the 4-5 years combined prior!"
- Jared P.

But, before we dive into how you can build a better body AND a better life...

Who are we?

Ryan Rosengren
Nutritionist, Bodybuilding Champion
Daniella Vaughan
Personal Trainer, Nutritionist, Bikini Champion

During the past decade, we’ve worked with (and personally hired!) some of the best coaches and trainers in the world. We’ve painstakingly tested every diet, exercise regimen, tip and trick you can imagine.

We’ve been relentless in our journey to educate ourselves, always looking for ways to learn and improve. We’ve immersed ourselves in Kinesiology and Nutritional science, cutting-edge research and the tried-and-true principles that deliver results.

(That’s right: there’s a science to getting ripped and fit! It’s not all about winning the genetic lottery).

We have over 15 years of fitness training experience and education between us. That includes working with thousands of clients, from stay-at-home moms to top-level athletes (and everyone in between).

Each one of our clients has smashed plateaus and hit goals they never believed were “in the cards” for them.

And their results have lasted because we built their programs around one simple belief:

Healthy living and lean bodies are a year-round lifestyle and reality, not temporary goals attached to an unsustainable diet plan.

We’ve seen firsthand the damage caused by cookie cutter “get fit quick” schemes.

The truth is, over 98% of diets fail long-term.

Diets wreck metabolism, making it impossible to keep weight off permanently. (We’ll explain why in a minute.)

So, we vowed to build something that was better, healthier and more effective.

Something that could be customized to anyone’s unique needs and goals.

Our goal wasn’t just health and fitness for now, but for a lifetime. For anyone.

Bottom line: we wanted to build something that delivered consistent, repeatable, quality, sustainable results.

Results that LASTED.(And wouldn’t be derailed by a holiday dinner or drinks with friends.)

Regardless of a person’s age, gender, fitness level, shape, size or genetics.

And we wanted it packaged in a user-friendly program.

It was a tall order. But we succeeded.

And it started with taking a hard look at everything that’s wrong with the fitness industry.

Earlier, we mentioned that most of the nutritional advice and exercise programs out there are based on outdated (mis)understandings about how human metabolism actually works.

There are two disturbing reasons why over 98% of diets don’t deliver sustainable results (or a good quality of life).

Why over 98% of diets fail

The majority of nutritional advice and exercise programs are based on outdated (mis)understandings about how human metabolism really works.
Problem #1:
Clean diets and conventional fitness advice hijack your metabolism

Does any of this sound familiar? That's just what getting fit looks like, right?

Well, we’re going to let you in on a little secret.

Cutting carbs, counting calories and eating the same thing day after day is the fastest way to derail your health and fitness goals.

  • Starting the day off with a high protein breakfast (and a little oatmeal on the side)

  • Putting in an hour (or two) of cardio on the treadmill at the gym

  • Carefully counting the calories in your chicken and rice lunch (that you’ve had for the past two weeks)

  • Avoiding rice, bread or sweet potatoes at night because you can’t have carbs before bedtime (even though your body is screaming for them)

  • Weighing yourself and wondering when the scale will finally start to move

  • Giving in to pizza and beer when you’re out to dinner with friends (followed by beating yourself up and promising to get back on track on Monday)

Why? That's because:

  • Boring, bland, restrictive diets leave you feeling deprived (which increases the chances that you’ll go off track)

  • Eating the same thing for months on end can cause you to develop food allergies

  • Improper calorie cutting (especially of carbs) will derail your insulin levels and the hormones that control your hunger and energy metabolism

There’s only one way to succeed and that’s by training your body to work for you. When your diet and workouts align with your body’s unique needs, you provide your hormones and metabolism with everything they need to burn fat (and build muscle) as efficiently as possible.

Which leads us to the next reason why most diets fail.

Problem #2
Generic programs aren't built for individuals

Everywhere you look, there’s a new cleanse or superfood that’s “guaranteed” to help you drop weight, get sexy and win the lottery.

There’s one fatal flaw with all those approaches.

They use the One-Size-Fits-All model.

And with the exception of rain ponchos, One-Size-Fits-All just doesn’t work.

Take a second and think about it.

Why is it that some people can:

  • Binge on carbs for days…..and never gain an ounce

  • Eat clean, exercise and supplement with top shelf products…..only to stay on a fitness plateau

  • Gain 10 pounds if they even think about having a second beer

It’s simple.

Everyone is unique. And so are their bodies.

There Are 3 Body Types

Creators of fad diets and workouts tell you what works for them. They don't consider the most important factor: you.

Everyone has an ectomorph in their life. They’re the ones who can eat anything and never gain weight. They have a fast metabolism and it’s tough for them to build muscle. Chris Rock, Kate Moss, Tobey Maguire and Audrey Hepburn are classic ectomorphs.


Endomorphs are the polar opposite of ectomorphs. You know you’re an endomorph if you have a larger frame, store fat easily and never seem to have any success with diet or exercise programs. Jack Black, Oprah Winfrey, John Goodman and Queen Latifah are great examples of endomorphs.


Mesomorphs tend to be the sought after body type. Think easy-to-build muscles, low body fat (but a larger frame) and a moderate appetite. Halle Berry, Sylvester Stallone, Jennifer Garner and Arnold Schwarzenegger are all mesomorphs.

Each body type has unique needs and characteristics that will flourish with the right diet and workout program (and hit a wall with the wrong one).

So, it makes sense that a One-Size-Fits-All diet won’t work for everyone.

Most of the creators behind fad diets just stumbled on what worked short-term for them (or a few other people).....and assumed they’d found THE ANSWER for everyone.

Their assumption has probably caused you a lot of wasted time, money, energy.

The truth is, the only One-Size-Fits-All program that works is a program that’s truly One-Size-Fits-All:

One-Size-Fits-All Definition: customized to your sleep patterns, eating habits, body type and current manifestation of genetics.

SAtisfied Apexers Who Traded Deprivation Dieting for Year- Round Results

"I can't thank Apex Vision enough!! My metabolism is working properly finally and I spend WAY less time doing cardio due to a proper meal plan. My body is the best it’s ever been!"
- Christina L.
"Everything has been awesome & delicious! I'm so excited with my progress, this is the best I've ever felt about my body and it's only just the beginning!"
- Cassy S.

Enough is enough.

We want you to ditch:

  • Generic fad diets and eBook programs

  • Low carb (or no carb) dieting

  • Counting every calorie you eat

  • Eating the same boring meal over and over

  • Spending hours on the treadmill

When you’re “on” a diet, it’s likely that one day, you’ll be OFF that diet. That’s why we don’t believe in building a better diet.

We believe in building a better lifestyle.

An Apex lifestyle.

build a better body. build a better life.

Introducing 12 Weeks to Apex

A Body and Lifestyle Program that’s customized to YOUR body, needs and goals and designed to achieve SUSTAINABLE, LONG-TERM RESULTS
i'm Guyi'm GAl

In your customized program, you'll discover:

A better weight-loss technique
Be more effective (and sustainable) than daily calorie restriction
how to maximize your body’s metabolism
Control insulin and fat burning hormones, once and for all
The secret to burning calories 24/7
Build your body so that it burns the fuel you provide it efficiently
The Wrong kind of clean eating
Avoid the wrong kind of clearn eating that's actually doing you harm

Learn all about:

Metabolism Hikackers
There are dangerous metabolism hijackers hidden in “light” and “fat-free” foods
Why Lifting light equals big gains
Why lifting less weight is better for hypertrophy (aka building muscle)
cardio's dirty little secret
Discover the real reason you can’t cardio your way to a killer bod
your body's strongest muscle
Why you’re probably shortchanging your progress by not using it properly

You can expect to:

eat more
You're going eat more than you thought possible AND get lean while doing it
Be human
If you slip up on a meal or workout, it's not the end of the world
kick starvation to the curb
Starvation, calorie counting, deprivation diets hurts your results more than help
forget bulking and cutting
Forget it. It's a never ending cycle. Get your gains and shred fat at the same time.

12 Weeks to Apex Transformations

"After working with Apex I can really see why they get results, the plans are thought out in a way so nothing is left to chance. It is not something I've ever seen or tried before but a lot of the latest and greatest proven science behind how the body works…If you follow the plan you WILL get results, short term and long term!"
- Marshall F 
"To be honest, I haven't lost weight like this in my life – I know this isn't a quick fix plan, as Danielle explains, but the results have been drastic & fast. I'm ecstatic about it, and more important I feel fantastic – thank you so much for your help through all this."
- Jessica H.

What's Included in Your Fully Customized 12 Weeks to Apex Program

This Custom Diet and Workout Normally Sets You Back $499.
Get 12 Weeks to Apex for only $279 USD.
Apex Custom Meal Plan & Recipe Book
$159 Value

This detailed nutrition regimen is customized to your exact stats, goals and includes everything needed to make meal prep a breeze.

And this isn’t a “chicken and asparagus” meal plan. Eating the same thing, day after day isn’t just boring. It can cause food allergies, sensitivities and a host of health issues. Yikes - no thanks. Put us in the “variety loves company” category.

Apex Custom Training Schedule
$159 Value

Your training program is customized to your unique stats and goals. It lays out exactly what exercises to do (and when), the sets, reps and include trainer comments to maximize your results.

Need some rest or can’t finish a workout? No worries - we’ve included helpful tips to keep you on track. When you're done, your body will be the best it's even been. Then you'll really see what Living Apex is all about.

Apex Introduction to Training
$29 Value

Whether you’re a seasoned gym pro or a beginner, we have tips and terminology breakdowns to ensure you get the most from your sweat sessions. We’ve also included an in-depth, easy-to-understand breakdown of the science behind the program.

Apex Supplement Guide
$29 Value

Supplements are expensive. That’s why we eliminated the guesswork and put together a list of essentials. Each supplement is accompanied by a detailed explanation so you know exactly what it does (and whether you want to add it to the rotation).

Apex Daily Notes
$19 Value

The little things add up. That’s why we put together a list of simple daily protocols to turbocharge your results (no guesswork involved).

Apex Quick Start Grocery List
$19 Value

Your grocery list is packed full of foods you can recognize (and afford). Over-priced and overhyped “superfoods” aren’t part of the Apex experience.

Apex Weekly Support
$99 Value

Change is hard, even when it’s something that makes your life better. That’s why your program comes with 12 weeks of supportive, insightful and encouraging emails.

The Steer Clear List

Special bonus: the Steer Clear list. We’ve compiled a list of so-called “health foods” that are anything but good for you. (#1 is a favorite for most diet gurus).

Pay Once. Save A Bunch of Cash. Get Lifetime Access to Your Custom Plan.
There’s zero guesswork. Just follow the plan.

(Well, and pick up your groceries.)

All of this for one easy payment of
$279 USD or two monthly payments of $175 USD.
i'm Guyi'm GAl

A customized program like this would normally cost several hundreds of dollars. But we wanted to make it as easy as possible for you to achieve your Apex body and life, no matter your zip code or bank account balance.

That’s why we engineered 12 Weeks to Apex to excel as an online program.

And we’ve tested our way through thousands of hurdles and failures so you don’t have to.

But, we want to be clear.

This isn’t just another generic “sign up and get a few e-mails” program or eBook.

To develop your customized nutrition and training program, we get up close and personal with you. You’re unique, so to get maximum results, your program should be designed around YOU, not a cookie cutter generic diet.


Traditional dieting and fitness advice is a guaranteed road to failure. To achieve your goals, you need a customized program that trains your body to work for you while allowing you to live life to the fullest.

That’s why this isn’t a diet.

It’s a lifestyle.

And it will revolutionize your body AND LIFE.

Transformations and Results that LAST

"The thought and effort put into my program far exceeded my expectations. This meal plan is the best and I know you guys are putting my health first. I'm getting results and learning so much as I go."
- Tia .B
"I thought I was just made to be a skinny fat guy forever, working out for years and nothing really did much. Boy was this an eye opener on how proper nutrition can really work! Thanks so much."
- Caleb S.

What Goes Into Your Custom 12 Week to Apex Program?

Yes, it's really a custom plan. We take the time to go through your data and create a program that delivers maximum result.
Body Type
Job Activity level
Sleep Habits
Exercise Habits
Eating Habits
Health & Fitness goals

We run all of those factors (and more) through an intensive assessment process that took us 15+ years to develop.

That’s why it takes 3-4 days for you to receive your ustomized program. We take the time to comb through your unique data points and create a program designed for maximum results.

Your custom 12 Weeks to Apex program is simple. But it’s not easy.

We do the work to ensure your program is customized to you and engineered to deliver results that last a lifetime.

On one condition.

It’s up to you to follow through with it.

That’s the only “catch”.

If you want results, you have to do the work.

But, we’re not talking about boring, unfulfilling, run-of-the-mill work.

This work will completely transform your body and, in many ways, your life.

It’s “work” you’ll love because you’ll watch your:

So, now it’s your time.

Are you ready to build a better body AND a better life?

stop hurting your results with generic programs

Think you can handle a 12 Weeks to Apex body?

More than just a workout plan, it's a Body and Lifestyle Program that’s customized to YOUR body. And your body is going to love it.
I'm a GuyI'm a Gal

Transformations and Results that LAST

"I can't thank Apex Vision enough!! My metabolism is working properly finally and I spend WAY less time doing cardio due to a proper meal plan. My body is the best it’s ever been!"
- Christina L. 
"Not your typical cookie cutter chicken and rice program, so much detail! A great deal for the money, nothing has helped me change my physique as much as this program did."
- Brett B,


If you have any questions about 12 Weeks to Apex, we're more than happy to answer them. Here are a few we usually hear.
Who is this program for?

Do you want to build a better body and a better life? Are you willing to put in the work to do it? Then this program is for you! It’s as simple as that.

There’s zero guesswork in this plan. We tell you exactly what to eat and what workouts to do. You just have to show up and do the work.

This program will get results for:

* Beginners who are ready to make healthy lifestyle changes but don’t know where to start
* Devoted gym goers who want to push past plateaus
* Fitness enthusiasts ready to take their body to the next level
* Anyone who wants the results from a personal trainer but has to stay within their budget
* Clients who live in remote locations where it’s difficult to find a quality trainer

Are the plans I receive really personalized or am I going to get a generic routine?

Your custom 12 Weeks to Apex program is exactly that: customized! Some of the things we assess while developing your custom plan are your:

* Age
* Weight
* Body Type
* Job activity levels
* Sleep habits
* Eating habits
* Exercise habits
* Health and fitness goals

We run all of those factors (and more) through an intensive assessment process that took us 15+ years to develop.

That’s why it takes 3-4 days for you to receive your customized program. We take the time to comb through your unique data points and create a program designed for maximum results. We’re not just sending out a generic, cookie cutter template program.

What if I make a mistake and miss a workout or meal?

If you miss a workout, you missed it. If you miss a meal, you missed it. You’re human. You’ll make mistakes, especially when challenging yourself with something new.

If you have a slip-up, don’t beat yourself up. Just get back on schedule. Ask yourself if something in your schedule led to the slip-up (i.e. did you book back-to-back meetings next to a donut shop?).

Remember: we are what we continually do. Our habits define us. Stay focused on building your good habits and the bad ones will eventually fade away. Your 12 Weeks to Apex program keeps working, even if you have a hiccup or two.

How long will it take for me to see results?

Your results will depend on your fitness goals, body composition, and most importantly, your level of commitment to your program. But, no matter where you are in your current fitness level, we guarantee you'll get results if you:

* set measurable goals
* seek support when needed
* stay on track with your program

Many of our clients begin to see results in as little as 2-4 weeks and most can feel a difference after just days. Countless clients have completely transformed their physique by the time they finish their 12 Weeks to Apex program.

What type of results can I expect?

Since this is a custom program, goals and results vary widely. Some clients focus on weight loss while others want to gain muscle.

Our average male clients looking to add muscle and drop body fat will gain over 10lbs of solid muscle WHILE dropping body fat.

Our average female clients drop roughly 7% body fat.

We’ve had clients drop up to 55lbs in 12 weeks just by following their custom plan.

If you commit, your custom 12 Weeks to Apex plan will transform you, too.

Who shouldn’t join this program?

Your custom 12 Weeks to Apex program can only deliver long-term results if you’re willing to put in long-term commitment. That requires the right kind of motivation. If you’re looking for a quick fix or magic pill, this program isn’t for you. If you’re not willing to work hard, this program isn’t for you. We’ve designed this program to be simple, but that doesn’t mean it’s easy. Without full commitment, you won’t achieve maximum results.

So, if you’re sick of wasting your time, money and energy on diets and workout routines that don’t deliver and you’re ready to take meaningful action toward the body (and life) of your dreams, get started on your custom plan.

Do I need a gym membership for this program?

We understand not everyone has access to a quality gym. While a gym membership can give you access to equipment that’ll help you achieve maximum results, the success of your program depends on the principles behind the workouts and meal plans. (And of course, your commitment and hard work.) So, if you adapt the exercises to your home equipment, you’ll still see results!

get out of the cycle bulking & Cutting

Build A Body That Lasts

Get your custom plan, professional support and lifetime access for a one easy payment of $279 USD or two monthly payments of $175 USD.
I'm a Guyi'm GAl


The website’s content is not a substitute for direct, personal, professional medical care and diagnosis. None of the diet plans or exercises (including products and services) mentioned at 12weekstoapex.com or from Apex Vision Fitness should be performed or otherwise used without clearance from your physician or health care provider. The information contained within is not intended to provide specific physical or mental health advice, or any, for any individual or company and should not be relied upon in that regard. We are not medical professionals and nothing on this website should be misconstrued to mean otherwise.

There may be risks associated with participating in activities mentioned on 12weekstoapex.com for people in poor health or with pre-existing physical or mental health conditions. Because these risks exist, you will not participate in such diet plans if you are in poor health or have a pre-existing mental or physical condition. If you choose to participate in these risks, you do so of your own free will and accord, knowingly and voluntarily assuming all risks associated with such dietary activities. These risks may also exist for those who are currently in good health right now.

In addition, the Apex Vision Fitness program is designed to be a challenging program which is designed to get you leaner and more muscular as fast as possible. An important component of the program is lifting heavy weights (barbells and dumbbells). This activity is an inherent risk, and especially so if done with poor form. You may experience muscle tears, pulls, sprains, dislocations, or other undesirable health consequences.

Ryan and Danielle are not medical doctors. The advice whether it be on the website, in the meal plans, exercise programs or via email coaching, none of it is meant as a substitute for medical advice. You must consult your doctor before beginning ANY meal plan or exercise program, no exceptions. You are using Apex Vision Fitness’ plan, programs, workouts and coaching at your own risk and Ryan Rosengren & Danielle Vaughan are not responsible for any injuries or health problems you may experience during or after the 12 weeks is past.

It is to be made clear that Apex Vision Fitness and its owners is not responsible for any injuries or health problems you may experience or even death as a result of using any products or services from apexvisionfitness.com or 12weekstoapex.com.

Your 12 Weeks to Apex Program is in fact custom designed based on the questionnaire you fill out after purchase. It is not an auto generated plan nor is it a downloadable ebook. To make the 12 Weeks to Apex Program more accessible/affordable over our regular custom programs the plans are based off of numerous per-designed templates in which we then make changes as needed. This does not include extensive dietary allergies/intolerances, specific scheduling needs, injuries or home based workouts. For those that require more specific needs Apex can accommodate fully custom programs built from scratch which can be found here.